Sunday, January 6, 2008

The Role Of Inbound Links in SERP

The Role Of Inbound Links in SERP

The quality of your inbound links is a key factor that search engines will use to rank your pages. But the number of links you have is not that important. Having a few high quality links is much better than having a bunch of links that are low in quality. Inbound links can be defined as the links in other websites which point back to your site, sending traffic to it. There are a number of strategies you can use to get high quality inbound links. Remember, the quality, not the quantity, is the most important factor you will want to take into consideration. Again, the Anchor text used in the links is also another factor that can affect your ranking in SERP (Search Engine Result Page). Hence, it would be ideal if you can get inbound links (with proper keywords/key phrases as the anchor text) from sites which have many relevant inbound links themselves. This would help increase your page rank which may lead to increased web traffic. Here are some of the best seo techniques to getting inbound links:

Quality Content
This is the best way to generate back links. There is nothing better than a good site providing quality content. If you have valuable content, other webmasters will borrow them for their own sites. Your content will of course contain a link to your site for copyright purposes. That’s one backlink for you. Other webmasters may also simply post your link in their website to provide their visitors more information resources.

Forum Posting
This means becoming actively involved in forums. Contribute your thoughts, get to know the people on the forum, interact with them. With every post, tag your signature with a link to your site. Make sure though that you write only worthy posts.

Article Submission
If you’re an expert on your website’s contents, spend some time preparing and submitting well-written, thoughtful articles for submission to other websites. Every article you write is one back link; if your article is good enough, it will be copied and posted by other sites and thereby give you additional back links.

Directory Submissions
There are an increasing number of free web directories. Get on the net and visit each and every web directory you can find, and submit your website and URL to them. Of course, you should make sure to submit only under your keywords or niche category.

Reciprocal Link Exchanges
As the name implies, these are web-based services where you can ‘exchange’ links with other website owners or web masters in a ‘You place my link and I place your link’ approach. There are two things to keep in mind with link exchanges, however. One, make sure you are exchanging links with relevant sites. Second, never do mass mailings to webmasters – most will only ignore you. It is better to make contact individually (especially those whose pages are relevant to yours) and suggest a link exchange.

Link Baiting
This happens when you post something controversial on your site or post something interesting with the aim of getting people to blog it, and provide links to your page. While some people consider it as spam or ‘black hat SEO’, ignore them, choose to link to your site; you don’t force them to do so.

Provide a “Link to Me” Code
Make things easy and convenient for people who want to link to you. “Link to Me” is an HTML code that people simply copy and paste on their websites and blogs to link to you. But don’t use all text – use some graphics, come up with icons or buttons to include in your code. People who look for filler content may just be willing to make use of your sleek, glossy and alluring banner or button on their sites because it’s free and available.

Consider RSS Feeds
RSS feeds allow you to network your content, or allow other sites to display your content on their sites, with a back link to the original article or page.

Buy Text Links
If you have the resources, why not simply buy text links? The option is available if you do not want to go through the hassle of the other methods discussed above; on the other hand, this is a worthwhile option if your actual intent is to make money and sell text links to others.


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