Thursday, January 7, 2010

Has e-mail marketing lost its effectiveness?

Gone are the days when you have to depend on just the ppc networks to make money.These are days where people say MONEY IS THE LIST.Period.


So is money really in the list?


Yes.Money is definitely in the list and there are lots of reasons for telling just that.Here are some of the most important ones:

1.E-mail marketing gives you more time and more chances to make the customer understand everything about why your product or the product you are promoting is the solution they are looking for,

2.Some might think that this is spamming.No it is definitely not.What you are really doing is letting the customers decide if the solution you provide is really the one they are looking for or not,

3.Remember that you can contact the customers time and time again to let them know about the newest products you have created.So the customer contact is with you for life time.


Knowing that money is in the list is just not enough to dive into e-mail marketing and start making money off the list.What you need is the email marketing software that will help you reach the customer and present in the best possible way to show off the effectiveness and the elegance of your product.A proper email marketing solution is just as important as having a proper marketing strategy.

Wednesday, January 6, 2010

SEO and Subtitles Gain Prominence

Use Subtitles to Tell the Reader about your Article.

Have you read a newspaper or magazine article recently?  You should take a look at how these articles are structured.  Most articles begin with an eye catching title that has a keyword in it to get your attention.  For example “TSA Tests Nuclear Detection Devices at Airport” is going to catch your attention during the holidays because it could affect your travel time if you fly to the US.  Often the title is short and to the point while still gaining your attention.


You also have the option of using subtitles for search engine optimisation purposes.  Subtitles allow you to expand on your point to help the reader gain more information about the article without having to read it.  A subtitle can be more creative while using keywords.  After the subtitle you can move further into your description of whatever you want to discuss.  Subtitles may not help in Google page rankings, but you can be sure that the keyword will be considered relevant and help Google choose your site over others based on what the customer is searching for if you use them in the subtitles.  Our eyes are also drawn to bold words.

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