Tuesday, July 1, 2008

Google learns to crawl Flash

Recently this post has been made at the google blog stating that google bots will now be able to better crawl the flash and index them without any problems .

Flash content has always been the first choice for several people for giving their websites a neat and gorgeous look .But the problem was google bots were not able to crawl them as they did with text and images . Instead they had to include relevant links and some text to make sure that their contents are indexed and not sandboxed .But it seems that the problem has been solved but yet we cannot say if the algorithm is really efficient or not .

But wait -- there are limitations :

1.google will recognize only the text within the flash files and not the images

2.Googlebot does not execute some types of JavaScript. So if your web page loads a Flash file via JavaScript, Google may not be aware of that Flash file, in which case it will not be indexed.

3.google does not generate any anchor text for Flash buttons which target some URL, but which have no associated text.

visit webmaster blog for more information .

Monday, June 30, 2008

Keyword analysis ,keyword position and keyword difficulty check tools

Googling for the term "seo tools" returns several SERP but choosing the best is very important. Let me give you a few tools that i use :

For Keyword Analysis :




Know your keyword position in google SERP :



Keyword difficulty check :


The above tool is more interesting because its very difficult to get top positions in SERP for specific keywords and you may try to concentrate less on them .Instead go for "less difficult" keywords and see to it that they are somewhat preferred keywords by googlers if not the top ones .

Is "Keyword Density " needed for SERP ?

Is "Keyword Density " needed for SERP ?

My answer is YES ! keyword density plays a very important role in getting the top position in SERPs .I could even say it is the top technique in gaining traffic from Google . shocking ?

All these days many of you might have been concentrating on gaining a good page rank ; submitting your posts to social bookmarking sites , using social networks etc ,. But the truth is its waste but not completely . Having a good PR definitely makes google agree that your blog is indeed worth indexing .But there are 1000's of websites/blogs who have got a PR 2 or pr 3 or above and competing with yours . The google bot needs some other technique to give the googlers the best SERPs .so its not only about getting indexed but getting the top positions in SERP and that is what we all want ; dont we ? And there comes the importance of KEYWORD DENSITY .

Is there a limit for Keyword density ?

yes .Keyword density is important but if you overdo it , your blog may face serious consequences . So how much is the limit ? well , this is a big question for every webmaster . i have searched for thie answer in several forums but still could not come to a conclusion . some forums say it has to be about 5-7% and others say it can be up to 10% and some 25% [ maximum ] .

If you ask me to suggest a density value i would go for 10%[ maximum] .not more than that .And there is no need for calculating the density in your mind as several keyword analysis tools are available online .

If you have more questions about keyword density , you could check the digitalpoint forum .It contains valuable information .I always use this when i get doubts in SEO .

And one more thing when using keywords make sure to keep the "KEYWORD PROXIMITY" in mind .

Keyword proximity measures the closeness between two keywords. In general, the closer the keywords are, the better.

For Search Engine Optimization,the proximity of the keywords or keywords included in a phrase in relation to each other and one another is of great importance and is the basis of using the appropriate combination of the words in the page titles,headers,paragraphs and page content.

for example suppose you run a celebrity blog and using keywords like :

" hot and sexy wallpapers of angelina jolie" could be replaced by "hot angelina jolie " and "sexy angelina jolie" etc ,. And make sure to limit the keyword density under 10% .Here the word "and" and "of" are called "STOP WORDS" .
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