Starting with a blank sheet in Internet Marketing

Before i begin to explain about the blog post title,i want you to go techcrunch.com and look at their ads arrangement.If you do not want to spend a few seconds trying to load that page,at least have a look at the below snap:

 

 

Do you see something odd there about the way the ads are placed? If you feel that it is odd and even not the most effective place to keep an ad then you are wrong.Because what i feel is that it is the best place for an ad at techcrunch.Why does everyone want to place an ad in the side bar?Just do not follow the herd.Think out of the box and think how you can make the readers notice every ad you place on a site.

 

And look at how they have broken down the number of ads into three blocks of 4 ads each.This is a great way to show exposure to each and every ad.

This is why i said we need to be starting with a blank sheet in Internet Marketing.Look for what will work best for your niche and your site.Do not follow the herd.Although difficult and strange it may seem,that is the truth and it will give you more benefits.

In-content related posts – how about that?

You might very well be knowing the importance of showing the related posts at the end of an article.It is great for increasing the page views,keeping the readers longer in the site and also thereby increasing the revenue [suppose if you have CPM ads].Now how about related posts shown within the content?I am not sure if you have seen such a thing anywhere yet.If you do not understand what i mean,look at the below web page on medhelp.org:

http://www.medhelp.org/posts/Alzheimers-Disease/preventing-Alzheimers/show/1025363

 

Here is a snap of what i am referring to:

 

 

Do you see that when the cursor is placed over the word anti-oxidants,a list is thrown up showing the related keywords?This is definitely a very cool method to increase the page views.I am not saying that the related posts plugin that people have been using till now is inefficient or useless.It is definitely useful but you need to think about this method too.I call it the “in-content related posts”

 

What is your take about it?

Interesting Business models – destroy the tunnel vision right now

Having a tunnel vision sucks big time.Most people do not realize their tunnel vision until they come across articles talking about it.In the case of internet marketing or web mastering,a lot of people get restricted to making money with PPC networks.They forget that there is an ocean of opportunities out there to make money.Well,let me give you an example:

 

Let us take the subject of emotional disorders:

If you are building a site to help people affected by these disorders,you can monetize in a lot of ways.But i am quite sure that most people will try to monetize with adsense or other PPC methods.But have you thought of some other ideas?

For example,the web master of the above site can try to use liveperson.com which has a very interesting business model.To know about how it works,have a look at the below page:

http://www.liveperson.com/experts/professional-counseling/personality-emotional-disorders/

http://www.liveperson.com/lp/affiliates/

Interesting,isn’t it?So many people get affected with emotional disorders and they are all stuck with themselves and their disorders.So you could help those people by referring to the mental health professionals in liveperson instead of using adsense ads.

 

Bottomline:ditch the tunnel vision;grow everyday,think smart,think out of the box !Think about what would help your blog or site readers.Such a thing would sky rocket your earnings for sure.When a readers feels that he is being sold to something,you are going to lose conversions.simple.

P.S.Want to know more about liveperson inc ? Here is an article that might probably be interesting to you:

http://seekingalpha.com/article/135903-liveperson-inc-q1-2009-earnings-call-transcript?page=1

Here is one of the facts found in the above article:

“And in the breakdown of our business between verticals also remained fairly steady with financial services and telecommunications each representing about 25% of our revenue flow. Retail and technology each representing about 15% and then the balance of all other categories combined making up the remaining 20% of our revenue base.”

Mash the feed URLs and submit to the RSS directories

Sometimes,you might be in the mood to do a lot of article submissions for your site.That is a good thing compared to just using the comment spamming.But the problem with the article submission is that many articles might not be indexed or will not get indexed as fast as you had desired.At such occasions,doing RSS submission will be a better thing.But how could anybody do RSS submission for 50 or 100 articles distributed over 100 article sites? ?That would be a shit boring thing.In that case,here is a solution:

 

1.pick the article feed URL – do this for all 100 articles,

2.Now submit the individual RSS feed URL to the below tool,mash them and make it into one single URL,

http://www.feedage.com/blender/

3.That is it.I think you know the rest of the process.You just got to open any of the RSS submission tool and submit the feed URL.

 

Credit goes to the feedage owner for giving this useful tool.

There is lot more other than the Search marketing

I had discussed about certain vital points about the web site marketing in the previous blog post.Now let me discuss a little more about web site marketing and also tell you a little bit about local marketing.By local marketing,what i  mean is that you are focused more on people in your local area.For example,if you are selling dresses in UK then there are certain steps that you need to take that can in fact make you attain better SERP position.

 

Attaining better SERP position can be a lot more easy if you ,

 

1.buy the correct country level domain,

2.get hosting in your country – now suppose you are targeting the UK users,you can try hosting in the UK.just google Web Hosting UK and you will be able to go through all quality web hosting providers in the UK.

 

Now the second point mentioned above is always debatable.Everybody is sure about the first point but nobody is sure if getting hosting in the UK will be able to boost the SERP positions or not.But still i do not think that there is no harm in getting hosting from UK if you are aiming the UK people.Remember that there are so many other hosting providers who are very credible.Just do not restrict yourself to hostgator or bluehost.

 

Search marketing:

 

Like i mentioned in the previous blog post,search marketing has always been great.But when all attention goes to just that,you are missing a lot of gold mines.Here are some more that can benefit you:

1.buy leads,

2.media buying,

3.create buzz by publishing in other popular niche blogs – in other words,guest posting.Guest posting will do wonders in a niche wherein there is a  huge audience.Remember that you will be able to get hundreds of RSS subscribers by guest posting in a blog where in there are already lots of subscribers.

Vital points to be remembered about web site marketing

Some of you might be marketing your website yourself and some of the web masters will try to hand that job to the hands of people who are specialized in them.But whatever you do,its fine until you realize the importance of marketing your web site.Do you know what?Just quality or awe-inspiring content is never enough to take your web site to the level you wish.Marketing plays a very important role.The initial thrust that needs to propel your web site can only be offered by proper marketing.

Anyway,i think that’s enough for the intro to website marketing.Now there are certain things i am tempted to tell you about marketing in the Internet.Here are those points:

 

1.If you are new to web site marketing then it is better to spend a lot of time getting the hang of it.Since new marketing methods are emerging every now and then,it will be hard to go through all of them.But listen to me – its really worth spending time in learning the ways to market your site.If you feel that you have other jobs that need attention,then you need to outsource marketing.The last thing you want to do is debate among yourself about whether marketing is really needed or not,

 

2.Just do not depend on the search marketing.I am amazed by the attention people have given to the search marketing.There are lot of other methods like the media buying that is drawing a lot of attention nowadays.So just look around and keep your mind open to various marketing methods.There is so much other than search marketing,

 

3.Record your ROI and keep track of all marketing methods – now when you record them all,you will be able to weed out those methods that do not give you a dime of profit.Wedding out the wastes gives you more ROI and it will actually save you hundreds of dollars in the long run.

Review sites – have higher conversion rates than anything else

When a newbie gets started out in the Internet Marketing field,he think alls about how to get thousands of people per day to his site.But little does he realize that even if 5 people visit his site,he can make a good chunk of money each month.

 

Surprised …?Well,then,it means you are a newbie ..

 

Let me explain this to you how.Suppose say you have an affiliate site.It is promoting the products whose average commission is 40 USD.Now like i said earlier,let the visitors per day be just 10 ! No more dreaming of 1000 or more visitors.It just is not possible for everybody once you are a beast at doing IM or spamming [that is a different story].

Now let us say that out of 10 people,1 of them buys the product linked by your affiliate ID.So that means your earnings are 40 USD per day – that implies,1200 USD per month.Isn’t that cool?

But little does he realize that even if 5 people visit his site,he can make a good chunk of money each month.

But wait..there are two factors:

 

There are two important factors when it comes to getting great conversion rates.Here they are:

1.laser targeted visitors – you might already be familiar with this,

2.type of site – it could be an informational site,review site or an affiliate site.Let me tell you more about the review type of sites because they top the list.

 

Review sites rock – WPReviewEngine plays pivotal role:

 

The best thing about review sites is that they are not only easy to build but they also convert like hell.Getting conversions like 10 or 15 % could have been a dream to you till now.But once you start experimenting with the review type of sites,the Dream will become a reality.

One of the wordpress plugins that makes building review sites is WPReviewEngine – believe me guys.You will be amazed by the themes and the type of sites this little plugin creates for you.

 

See for yourselves:

If you want to know how the sites created by this plugin look,here is the link to it:

WordPress Review Plugin

I am sure you will be amazed.

Problem with article directories and Google Indexing

Bum marketing is a great way to increase traffic to your site,let alone the cool conversion it paves way for.web masters can submit at least about 100 articles to the directories and in the process,they can get 100 or even 300 links [3 links per article] from 100 different c-class IPs.But there is a huge problem with the method of bum marketing.People starting out in the internet marketing field face these problems listed below:

 

1.many directories take way long time to approve the articles.This discourages people to pursue bum marketing for their SEO.

2.Lots of directories approve the articles.but the problem is that they do not get indexed by Google.This might due to the factor of duplicate content.

3.Writing the articles – ya,i know how hard it would be to write articles about a topic such as Grills or chairs.ha ha.But still,if you do not want to articles around those keywords,try writing articles in some other niche and link your desired web site in the author resource.There is no harm in doing such a thing.

 

SEOmoz had published a very interesting article about the limit of Google indexing a few weeks back:

http://www.seomoz.org/blog/googles-indexation-cap

Rand rightly points out that Google [and so do other search engines] cannot index every web page.This will be so true as the output from webmasters and the number of bloggers increase in the future.There has to be an indexation cap.

 

So this clearly means that Google cannot index all articles in all the article directories.It has to weed out at least the duplicate ones.This is because of the duplicate content contained in them.But still many unique articles also do not get indexed and this causes a lot of frustration.Although bum marketing has a lot of advantages and is a perfect technique for the newbie marketers,there is no doubt that there are other preferred methods over it.

Best ways to Skyrocket your revenue in the Internet

There has been a lot of buzz about the social media for the past 2 or 3 years.But the fact is that social media is not for all niches.Yes.That is true.And social media is not for everybody.So if you failed after trying stumbles,tweets and diggs,remember that it is all because of either your niche or your service.You cannot expect to get a lot of diggs for an Acai berry niche [but yeah, black hat way is possible although it would not stay long].

 

If not social media,then what else works ….

 

If you are worried that social media would not work for you,do not worry.There are lot of other techniques that are sure-fire ways to take your revenue to the stellar levels.Some of them include the internet marketing services and the search engine optimization service.Now there is nothing that cannot work if you do all these yourselves.But hey, wait…are you really familiar with all these techniques?If not,its time to get your feet wet with them.Because reading is different from practicing.If you had not optimized any of your sites before,do it this time and gain knowledge.It is when you do internet marketing that you learn – and that sort of learning is 1000 times better than just watching other IMers’ successes or reading their blog posts.It is high time you understood that you have to become  a IM guru instead of being stagnant as a newbie or a little advanced one.Improve day by day.Time is available.It is you who has to use it.Propel yourselves in to IM.

 

Take Action.

Webmastering is not ‘dream,type and win’ type of thing

Its common to see people getting inspired by super affiliates and their profiles.But how many do you think go all the way down the same road those super affiliates traveled.Not many probably.It is high time webmaster-wannabe understood that it takes a lot more than dreams to succeed in Internet Marketing.Just because you typed an article a week about your niche does not mean you deserve success.

 

Focus,draw a strategy,stick to it,blow away IM Guru’s strategies and do something yourself.You will learn a lot by doing yourselves and FAILING TO MAKE MONEY than dreaming or just reading successful people’s stories or blog posts.Like i always say,make sure to register in a couple of webmaster forums and blogs to keep your knowledge updated about IM.You can try out the UK webmaster forum blog in case you are in search of such a forum.Or if you are completely new to web mastering,start with reading web hosting reviews and getting yourself a domain along with hosting.Start as soon as possible.Do not just dream.Make it a reality.It is all in your hands – just yours !.

 

By the way,i came across an interesting article talking about PCI Compliance .You may read all about it here:

http://www.temi.co.uk/protecting-customer-personal-data/

Since it was something i never came across,i assumed that most probably you did not know about it too.

Starting and succeeding in webmastering – what does it take?

There are three stages when it comes to a webmaster’s success:

 

1.hearing the word web mastering,searching for resources and getting inspired by some IMers’ successes and fat checks,

2.learning everyday about IM,overwhelmed with too much information,becoming envious of others’ successes,

3.realizing that learning everyday about different marketing strategies and search marketing is going to take them nowhere – this is when the webmaster-wannabe plunges himself in to real action.This is when people realize that all those so-called-IM guru’s ebooks will be of no use to them if they do not take action.

Those three steps pretty much cover everything.So for a person to come through all three stages and then ultimately succeed,it takes a lot of patience,persistence and hard work.You cannot expect to sit all day,read RSS feeds,be tweeting and then say f**k off to IM.

You cannot expect to sit all day,read RSS feeds,be tweeting and then say f**k off to IM.

 

More tips:

 

1.It is better to be involved in some popular webmaster forums to be up to date with all the the new IM strategies,news and tools.You will always have something to learn each day.There is no end to that and your passion for IM success.One of the forums you can try is the Webmaster Web Hosting Forum

2.For buying or selling any web property or service you own,you may try out the Webmaster Marketplace.It is so easier to buy already existing businesses.Remember that you are not just getting the profits but also the credibility associated with the old business.It is worth buying from marketplaces rather than starting everything from scratch.

3.Take Action.Period.

Web marketing isn’t rocket science – It isn’t dead simple to master either

Ever wondered if all that hype and buzz about the web marketing is really worth?Well,online marketing is essential for every business or a web site regardless of how large your business is.Everybody is getting in to the Internet and there have been reports recently that people have started to spend more on buying online.Thus it is high time you started to learn about web marketing or start searching for a web marketing services provider.

 

What constitutes the web marketing?

 

If you were wondering what are the elements of the web marketing,here is a short list showing them all:

1.PPC,

2.link building service,

3.optimizing your web site for increased ROI,

4.Social media optimization.

 

The third service called ROI optimization is also essential.There is no point in just concentrating on the marketing alone when your web site or the sales page sucks.You need to get the most out of your visitor.Hence the user interface plays a very vital role too.There is much more to be discussed about each individual list item shown above but that would take 1000 words.So i am keeping that aside for another day.

cheers.