Superb article explaining relationship between link building and SERP

I always knew that the Page rank of a page which is linking to us does not play a important role in the Google SERP.But here is another proof from a reputed blogger blogging at make money online who confirms this fact.Here is what he tells in his blog post [iam just highlighting the most important point here .You would get the most benefit by reading the entire article]:

 

 

You will also notice that most of the linking pages have no PR at all. I have mentioned this before - the right anchor text is the important part in getting links - not the PR of the page sending the link. PR is great if you get it but isn't necessary to ranking well.

Here is the complete article :

Backlinks

 

So remember this :

PR IS NOT IMPORTANT – ANCHOR TEXT IS !