Saturday, January 5, 2008

TOP 10 SEO MISTAKES

TOP 10 SEO MISTAKES ?

1Targetting the wrong keywords

This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can't think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.

2Ignoring the Title tag

Leaving the tag empty is also very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your <title> tag shows in the search results as your page title.<br /> </span> <span class="defaultfont"> </span><p class="defaultfont" align="justify"> <span class="defaultfont"> </span></p><h2 id="simplicity"><span class="faint"><span class="defaultfont">3</span></span><span class="defaultfont">A Flash website without a html alternative</span></h2> <span class="defaultfont"> Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Search engines don't like Flash sites for a reason – a spider can't read Flash content and therefore can't index it. </span> <span class="defaultfont"> </span><p class="defaultfont" align="justify"> <span class="defaultfont"> </span></p><h2 id="simplicity"><span class="faint"><span class="defaultfont">4</span></span><span class="defaultfont">JavaScript Menus</span></h2> <span class="defaultfont"> Using JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can't do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable. </span> <span class="defaultfont"> </span><p class="defaultfont" align="justify"> <span class="defaultfont"> </span></p><h2 id="simplicity"><span class="faint"><span class="defaultfont">5</span></span><span class="defaultfont">Lack of consistency and maintenance</span></h2> <span class="defaultfont"> Our friend Rob from <a href="http://www.blackwoodproductions.com/" target="_blank">Blackwood Productions</a> often encounters clients, who believe that once you optimize a site, it is done forever. If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and – changes in the ranking algorithms of search engines. </span> <span class="defaultfont"> </span><p class="defaultfont" align="justify"> <span class="defaultfont"> </span></p><h2 id="simplicity"><span class="faint"><span class="defaultfont">6</span></span><span class="defaultfont">Concentrating too much on meta tags</span></h2> <span class="defaultfont"> A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming (if not already) a thing of the past. You can create your meta keywords and descriptions but don't except to rank well only because of this. </span> <span class="defaultfont"> </span><p class="defaultfont" align="justify"> <span class="defaultfont"> </span></p><h2 id="simplicity"><span class="faint"><span class="defaultfont">7</span></span><span class="defaultfont">Using only Images for Headings</span></h2> <span class="defaultfont"> Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items. </span> <span class="defaultfont"> </span><p class="defaultfont" align="justify"> <span class="defaultfont"> </span></p><h2 id="simplicity"><span class="faint"><span class="defaultfont">8</span></span><span class="defaultfont">Ignoring URLs</span></h2> <span class="defaultfont"> Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs. </span> <span class="defaultfont"> </span><p class="defaultfont" align="justify"> <span class="defaultfont"> </span></p><h2 id="simplicity"><span class="faint"><span class="defaultfont">9</span></span><span class="defaultfont">Backlink spamming</span></h2> <span class="defaultfont"> It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are <i>quality backlinks</i>. <a href="http://www.webconfs.com/importance-of-backlinks-article-5.php"></a> </span> <span class="defaultfont"> </span><p class="defaultfont" align="justify"> <span class="defaultfont"> </span></p><h2 id="simplicity"><span class="faint"><span class="defaultfont">10</span></span><span class="defaultfont">Lack of keywords in the content</span></h2><span class="defaultfont"> Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.</span> <div style='clear: both;'></div> </div> <div class='post-footer'> <div class='post-footer-line post-footer-line-1'> <span class='post-author vcard'> Posted by <span class='fn'>blogger</span> </span> <span class='post-timestamp'> at <a class='timestamp-link' href='http://seo-tips-for-u.blogspot.com/2008/01/top-10-seo-mistakes.html' rel='bookmark' title='permanent link'><abbr class='published' title='2008-01-05T07:43:00-08:00'>Saturday, January 05, 2008</abbr></a> </span> <span class='reaction-buttons'> </span> <span class='star-ratings'> </span> <span class='post-comment-link'> </span> <span class='post-backlinks post-comment-link'> </span> <span class='post-icons'> <span class='item-action'> <a href='https://www.blogger.com/email-post.g?blogID=2887649108512834064&postID=5109261198451368241' title='Email Post'> <img alt='' class='icon-action' height='13' src='http://www.blogger.com/img/icon18_email.gif' width='18'/> </a> 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href='http://seo-tips-for-u.blogspot.com/2008/01/six-reasons-why-google-adsense-is-so.html'>Six Reasons Why Google AdSense is So Important to ...</a></li> <li><a href='http://seo-tips-for-u.blogspot.com/2008/01/syndicate-your-content.html'>Syndicate Your Content</a></li> <li><a href='http://seo-tips-for-u.blogspot.com/2008/01/what-is-meant-by-page-rank.html'>what is meant by page-rank ?</a></li> <li><a href='http://seo-tips-for-u.blogspot.com/2008/01/how-does-yahoo-rank-websites.html'>HOW DOES YAHOO RANK THE WEBSITES ?</a></li> <li><a href='http://seo-tips-for-u.blogspot.com/2008/01/how-does-google-rank-websites.html'>HOW DOES GOOGLE RANK THE WEBSITES ?</a></li> <li><a href='http://seo-tips-for-u.blogspot.com/2008/01/seo-tips.html'>seo tips</a></li> <li><a href='http://seo-tips-for-u.blogspot.com/2008/01/what-is-meant-by-back-links.html'>WHAT IS MEANT BY "BACK-LINKS" ???</a></li> <li><a href='http://seo-tips-for-u.blogspot.com/2008/01/seo-spyglass-superb-sw-tested-by-me.html'>SEO 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