Tuesday, July 1, 2008
Google learns to crawl Flash
Flash content has always been the first choice for several people for giving their websites a neat and gorgeous look .But the problem was google bots were not able to crawl them as they did with text and images . Instead they had to include relevant links and some text to make sure that their contents are indexed and not sandboxed .But it seems that the problem has been solved but yet we cannot say if the algorithm is really efficient or not .
But wait -- there are limitations :
1.google will recognize only the text within the flash files and not the images
2.Googlebot does not execute some types of JavaScript. So if your web page loads a Flash file via JavaScript, Google may not be aware of that Flash file, in which case it will not be indexed.
3.google does not generate any anchor text for Flash buttons which target some URL, but which have no associated text.
visit webmaster blog for more information .
Monday, June 30, 2008
Keyword analysis ,keyword position and keyword difficulty check tools
For Keyword Analysis :
http://www.live-keyword-analysis.com/index.html
http://www.seochat.com/seo-tools/keyword-suggestions-google/
http://www.keyworddensity.com/search_engine_optimization/keyword_density.cgi
Know your keyword position in google SERP :
http://link.ezer.com/tools/google_serps_rank_checker.asp
http://www.seochat.com/?go=1&option=com_seotools&tool=30&go=1&imageverify=HEC3B&timehsh=484330695869733d&toolsubmit=Validate
Keyword difficulty check :
http://www.seochat.com/?go=1&option=com_seotools&tool=26&go=1&imageverify=8LGBQ&timehsh=6243516d4c7a673d&toolsubmit=Validate
The above tool is more interesting because its very difficult to get top positions in SERP for specific keywords and you may try to concentrate less on them .Instead go for "less difficult" keywords and see to it that they are somewhat preferred keywords by googlers if not the top ones .


Is "Keyword Density " needed for SERP ?

Is "Keyword Density " needed for SERP ?
My answer is YES ! keyword density plays a very important role in getting the top position in SERPs .I could even say it is the top technique in gaining traffic from Google . shocking ?
All these days many of you might have been concentrating on gaining a good page rank ; submitting your posts to social bookmarking sites , using social networks etc ,. But the truth is its waste but not completely . Having a good PR definitely makes google agree that your blog is indeed worth indexing .But there are 1000's of websites/blogs who have got a PR 2 or pr 3 or above and competing with yours . The google bot needs some other technique to give the googlers the best SERPs .so its not only about getting indexed but getting the top positions in SERP and that is what we all want ; dont we ? And there comes the importance of KEYWORD DENSITY .
Is there a limit for Keyword density ?
yes .Keyword density is important but if you overdo it , your blog may face serious consequences . So how much is the limit ? well , this is a big question for every webmaster . i have searched for thie answer in several forums but still could not come to a conclusion . some forums say it has to be about 5-7% and others say it can be up to 10% and some 25% [ maximum ] .
If you ask me to suggest a density value i would go for 10%[ maximum] .not more than that .And there is no need for calculating the density in your mind as several keyword analysis tools are available online .
If you have more questions about keyword density , you could check the digitalpoint forum .It contains valuable information .I always use this when i get doubts in SEO .
And one more thing when using keywords make sure to keep the "KEYWORD PROXIMITY" in mind .
Keyword proximity measures the closeness between two keywords. In general, the closer the keywords are, the better.
For Search Engine Optimization,the proximity of the keywords or keywords included in a phrase in relation to each other and one another is of great importance and is the basis of using the appropriate combination of the words in the page titles,headers,paragraphs and page content.
for example suppose you run a celebrity blog and using keywords like :" hot and sexy wallpapers of angelina jolie" could be replaced by "hot angelina jolie " and "sexy angelina jolie" etc ,. And make sure to limit the keyword density under 10% .Here the word "and" and "of" are called "STOP WORDS" .
Thursday, June 26, 2008
SEOTechniques for getting more traffic from "google image search"
As you know google manages the indexing of content on web using several bots :
1.deepbots
2.freshbots
3.imagebots
4.mediabots [for managing ads on your site/blog],
and
5.adbots [ newest ; for adwords ] .
But let us not get in to this .what we want is the technique to get our site's images indexed on google image search .
How much traffic can you get from image search :
Hope you all know the web analytics site - histats.com .
Iam using this currently to analyse my blog traffic [ on both my celebrity and this blog ].For the past 6 months i have gone a long way in increasing the traffic ; and histats shows my stats like this :
search engine :175
website:81
no referrer : 409 [ SEE BELOW ]

I initially thought that the "no referrers" were those who had visited my site already, liked it and visiting it repeatedly ; but i was wrong ; When i used another tool " hittail.com " , i understood that i am getting about 1200 visitors in 3 days , from google image search . Now i understood the real meaning of "NO REFERRERS" and the importance of google image search .Actually "hittail.com" shows the keywords that your visitors had searched for and a real-time traffic analysis of your visitors .what histats referred to as " no referrers " were actually "google image search visitors + a little bit of my blog fans " .
What are the Techniques for indexing images in google ? :

Open the above picture in a new tab :
1.USE APPROPRIATE FILENAMES FOR YOUR PICS :
i have uploaded a pic of angelina jolie to my celebrity blog and you could see that i have used appropriate file names ; if i hadnt changed it , my filename would have been "fcke3hqvegpv6p5qozz5" ! And the google bot would have thought it to be non-sense .
Remember they are bots and not humans ! see everything in their perspective .
2.USE "ALT" TAGS :
This is another important technique for image indexing ; you may see that in the above picture i have used the alt tags ;
3.ENABLE "ENHANCED IMAGE SEARCH" IN WEBMASTER CENTRAL :
Hope everyone would have been familiar with the webmaster tools ; in the tools you would see that there is diagnostic tab; click it and select "Enhanced image search" and click on the checkbox" and click ok .
By this way your images will available for those using the "google image labeler" , where googlers label the images and inturn help in their indexing !
4.Use relevant text around your images.
It is recommended that descriptive text with your targeted keywords be placed immediately before or after the image itself. If you do a search for any term on Google Image, you’ll find that a short description of 20+ characters beneath every image. You’ll probably notice that the keyword is listed in bold as well.
7. Use Internal and Social Site Tags for your Images
If you are using images with little or no textual content, it might be helpful to tag your images using internal tagging functions or social tags like Technorati. This may add more weight to your image and help it to rank better. If you are uploading your images using Flickr, remember to use the appropriate keyword tags as well.
Also understand that normal google bots [ used for ranking your webpages] are different from your google image bots .Because image bots do not search for backlinks for indexing your images ; they search for the information that tell them what a particular image is all about .
and secondly , google image indexing are done rarely [ almost twice a year ] .while the page ranks are updated every 3-4 months !
if you have any other techniques , post them here as comments .